What is SAP CRM? SAP CRM Overview SAP Customer Relationship Management known as SAP CRM is one of those brilliant ideas that blew the business world in the 1990's with the commitment of endlessly altering the way businesses both small and large communicated with their client goals. In the very short time, though, it demonstrated to be a cumbersome process that was greater in theory than in practice for different kinds of reasons. One amongst these was that it was really so hard and costly to trace and have the large volume of reports required carefully and regularly update them. In the past few years, however, modern software systems and advanced tracking features have extensively superior CRM abilities and the real engagement of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have knocked the marketplace; competition has pushed the rates down so that even moderately small businesses are receiving the advantages of some custom C